Content marketing is an effective marketing technique that is used to draw to, keep, and engage viewers by sharing relevant content, videos podcasts, as well as other forms of media. This method establishes credibility creates brand awareness and keeps your company prominent when it's time for people to purchase the items you offer.
Content marketing is not just a buzzword. It's also not something for the faint-hearted. Although it takes time and effort to make content marketing a success, there are many benefits and advantages to doing so. That article will help to ease understand your mind.
- The benefits of content marketing are shown by statistics
- These are the 10 greatest content marketing benefits
- How to execute your content marketing strategy successfully
The Ultimate Inbound Marketing Strategy Book 2022
It takes time and effort to create content marketing, but it is worth the effort.
A nagging childhood habit that I can't seem to get rid of is asking "Why?"
It doesn't matter if I need to understand the behavior of an Asian elephant or how a birthday gift was made, I want to know why. This is not a bad thing.
When it comes to business decisions such as long-term commitments or strategies like content marketing, Inbound and They ask, you answer, asking why is crucial.
Your organization has to decide if content marketing is worth the time, money, resources and pride involved. What will it accomplish for your company?
These are valid concerns. I've dedicated nearly a decade of my career to content marketing, the content marketing is a field of Digital Marketing.
The Numbers are the Best Content Marketing Advantages
There are many benefits to content marketing, both qualitatively and quantitatively.
These will vary depending on the activities of your company, but here are the effects on buyers and marketing that we have witnessed at a high-level.
- 67% of respondents said that they now rely more on content to help them make informed buying decisions and research during the pandemic. ( Demand Gen 2020 Content Preferences Study
- 70% of B2B customers report reading at least three pieces before purchasing ( Demand Generation Report 2021 Content Preferences study).
- 75% of marketers anticipate increasing their content marketing budget by 2022. ( Content Marketing Institute).
- 56% of marketers who use blogging agree that it is effective and 10% believe it provides the highest return on investment. (HubSpot Blog Research, 2021)
- 70% of marketers believe that content marketing is helpful in educating their audience. 60% also believe that it builds loyalty with clients/customers. ( Content Marketing Institute).
- Content marketing leaders see a 7.8x increase in unique site traffic year-over-year compared to their followers (19.7% vs. 2.5%). (Aberdeen)
- Traditional marketing is 62% more expensive than content marketing. (DemandMetric)
- Content marketing generates three times as many leads per dollar than traditional advertising. (Kapost/Oracle Eloqua)
- Paid search costs on average 41% more than content marketing. (Kapost/Eloqua)
- 27 million pieces are shared every day. (NewsCred)
- After reading custom content, 82% of consumers are more positive about a company. (Demand Metric)
- 70% of consumers believe content marketing makes them feel closer with the sponsoring company. ( Content Marketing Institute).
- 68% of consumers spend their time reading content from brands that interest them. ( The Content Marketing Association
- 95% of B2B product and service buyers stated that content is a reliable indicator when evaluating a company's business. (DemandGenReport)
- 61% of consumers say they have purchased something from a blog. (Social Media Today)
- 73% of B2B customers reported that they ate between three to seven pieces of content prior to speaking with a salesperson.eper into some numbers soon, but you can see that the strategy is a key part of the decision-making process of today’s buyer.
These are the 10 greatest content marketing benefits
No matter if your brand invests in it, consumers demand high-quality content. But that doesn't convince you. Here are 10 benefits to content marketing that you shouldn't overlook.
Content Marketing Benefits
- Better search engine rank
- Organic traffic has increased
- Brand awareness has increased
- More conversions (also known as. More leads!
- Engagement increases
- Sales cycle shorter
- Lower overall costs (and a higher ROI).
- Think leadership is established
- Humanizes your brand
- Trust builds with audiences
1. Better search engine rank
One of the most important and significant benefits of content marketing higher search engine rank.
According to Light Edge 68% of online purchases begin with a search engine. With more people searching online for their products and solutions before making a purchase, it is important to make sure your name, product or solution are found.
This is possible through content creation, particularly business blogging.
If done correctly (starting with what Marcus Sheridan's They Ask You Answer calls The Big 5 and then refining around specific keywords from SEMrush), content market can help your brand and website rank higher in search engines for the most popular keywords and phrases that buyers are searching for during their research process.
This is why it matters. Research shows that the first page of search engine results accounts for about 95%, while the top five results generate approximately 67%.
The more keywords that you rank for, and the higher your position for those keywords are, the more potential customers will be able to find it and click through for your website and brand.
Search engine optimization is also a huge benefit for content marketing.
2. Organic traffic has increased
Increased search engine rank often means increased organic search traffic that you don't need to pay for.
You can drive people to your website through social media, paid advertisements, etc. but if you publish quality, relevant content that addresses your audience's most pressing issues and interests, you will have more chances to be found in search engines.
Traffic can take up to a few months before it really starts to pick up.
Speed is directly related to the difficulty of ranking keywords for which you are interested. This, in turn, depends on the level of competition and technical structure of your site.
3. Brand awareness has increased
How did you come across this article?
A search engine? An email? A social post? A link to another website? Did this blog post (or any other) be the first time you were aware of IMPACT.
This is what content marketing does to increase brand awareness. If they don't know who you are, no one will buy from you.
You write content that is relevant to your keyword. This creates an opportunity for someone new to find your name in search engines, social media or other places. They may click on your brand and see your name.
People will remember your brand if they see it as high-quality and relevant content. It is one that offers value, one that is worth paying attention to (and perhaps even buying) one day.
Great content marketing can also be shared on social media, increasing its reach and potential for referral traffic.
4. Higher conversions (a.k.a. More leads
Traffic and awareness are important, but traffic that converts to sales is even better. As we have seen in our statistics, content market can also help.
Online marketing and sales techniques are well-known to modern buyers, and it's field Digital Marketing They are aware that if they submit a form or give their email to a brand, they risk being spammed so they keep this information close to their hearts.
They are more open to exchanging their contact information (a.k.a. Convert) to something they find valuable -- something that educates or entertains them. Submit content.
Each piece of content that you create can be converted. It can be placed behind a form that requires people to convert in order to access it or optimized with calls-to actions to lead to related conversion points like subscriptions or services.
Trust is built when you create high-quality untagged content such as articles and pillars pages that answer readers' questions and appeal to their interest.
Consumers see you as more than a marketing gimmick.
They Ask, You Answer explains that this trust makes it easier for them to fill out forms on your website to receive content or to convert to doing business with you. But more on that later.
5. Engagement increases
According to the Economist Group 71% buyers say that content that looks like a sales pitch turns them off. This can be avoided by creating educational, customer-focused content marketing.
Content marketing that is valuable not only gets more views and clicks (and avoids eye roll), but also keeps people scrolling and clicking through many more pages. It keeps your visitors on your website and engages them with your brand for longer.
This not only helps build customer relationships but search engines also take note and weight this in your rank.
Similar results can be seen with social media content. People will spend more time on social media if they like what they see.
This informs the platform's algorithms that you are producing valuable content and worth sharing with new users organically.
6. Sales cycle shorter
A great content marketing strategy can help reduce sales cycles.
Apart from making leads more qualified and educated about your products and services (and thus more likely to close the deal faster), you can also create sales enabling content that is specifically tailored to closing deals.
We call this assignment selling. Sales reps use educational content about products and services to address concerns and answer burning questions before they start sales conversations.
These can include, among others, case studies, process breakdowns and pricing information.
7. Lower overall costs (and a higher ROI).
This one is very short and easy. Demand Metric has shown that content marketing is statistically 62% cheaper than traditional marketing methods like banner ads, billboards and paid advertising.
Is that possible?
Most content marketing uses low- or no-cost tools like blogging, SEO, social media, and other digital platforms. Although it is possible to pay a skilled, experienced professional to manage your content strategy, the barriers to starting are very low.
Your work will continue to grow. Quality content will produce more results if you build site authority and start to see traction, such as higher search ranking.
8. Think leadership is established
Content marketing has many benefits, but one of them is thought leadership.
Content marketing is more than just sharing information from your competitors. It's about sharing your expertise and insights. Your ability to share your unique insights and be innovative will make you a thought leader within your industry.
This reputation can lead to increased conversions (as more people are interested in working with you or hearing what you have to offer), speaking gigs and many other opportunities.
9. Humanizes your brand
Content marketing is not about selling. It's about to connecting with customers. You have the opportunity to share your personality and voice when you share educational and useful content.
You can literally make this happen if you invest in podcasting or video content. People can see and hear how you sound. They can see your mannerisms as if they had met you in person.
These efforts make you a human brand. Your brand is no longer a logo. It's a person with a face, voice and thoughts that they care about. This humanization helps build the trust that customers will feel comfortable buying from you.
10. Trust builds with audiences
Trust is a topic that you will see a lot in this article. Content marketing is more than just a tool to build trust.
As IMPACT partner Marcus Sheridan, author of They Ask. You Answer, says , , we are all in this business of trust .
Content is a great way to show your expertise, educate, engage and minimize sales pitches. It builds trust unlike any other marketing tactic.
How can you make content marketing work for these benefits?
We'd likely surpass the run of The Simpsons, if I listed every thing you need to succeed in content marketing. But, since you don't have 32 more years, these are my five tips.
- Ask the consumer questions Search engines don't just call them "queries". People search engines because they have questions. Talk to your sales team to find out the most common questions prospects are asking and to create content that answers them. These can be combined with The Top 5 Topic Areas to create a solid foundation for content creation.
- You need someone to own it. Content Marketing is a full-time job. At least one person must be involved in it. Hire a content manager.
- Invest In Video as a Medium: Content doesn't have to be just words on a webpage. Video is here to stay. You should invest in video as a medium. Hire a videographer and take control of the project, much like a content manager.
- Pay attention and pay attention to the environment. I mentioned in my first tip that questions are a solid foundation for starting with content. These are key words. These are key words. Questions should be a part of your content strategy but not the entire content strategy. Be aware of current developments and hot topics in your industry. These topics will have a significant impact on the content you provide to your audience.
- Stay with it: Content Marketing is like a strong marriage. It may not take that long, but you must start it and keep it up for the foreseeable future. You will reap big brand and monetary benefits if you do.
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